How to Make a Poll on Facebook – Step-by-Step Guide in 2023

1. Benefits of Facebook Polls
2. What is a Facebook Poll
3. How to create a poll on Facebook
4. Are there polls on Instagram?
5. Grow your business with Facebook Polls
6. Conclusion

Creating a Facebook Poll is the way to go if you’re looking to gain valuable insights from your audience, understand their preferences, and get their honest opinions about your brand.

These polls not only assist in making strategic business decisions but also offer numerous benefits for your online presence.

What Facebook Polls can do for you

1.) Increase engagement on your Facebook page

Create a poll and ask questions through them to generate high levels of engagement.

2.) Outsmart the newsfeed algorithm

Facebook Polls provide a means to bypass the algorithm and reach your audience without relying on paid ads.

3.) Grow a strong sense of community

Engaging your audience through polls fosters a sense of belonging and community around your brand.

Facebook is incredibly popular, with around 2.89 billion users every month. This means that even if you can only reach 1% of those users, you still have a large audience.

That’s why marketers find Facebook so valuable for promoting their brands and engaging in Facebook marketing.

We’ll explore various ways to create a Facebook poll, discover effective techniques, and understand how polling your audience can help the growth of your business.

What is a Facebook Poll?

A Facebook Poll is a feature that allows users to create and share questions with predefined answer options on the Facebook page.

It enables individuals, businesses, and organizations to engage their audience and gather opinions or feedback on various topics through their business pages.

Users can participate in the poll by selecting their preferred answer option, and the results are displayed in real-time, providing insights into the collective preferences or opinions of the respondents.

Facebook Polls are a popular way to interact with others, make decisions, and spark discussions within any Facebook group.

How to create a Facebook Poll

Creating Facebook polls has evolved, and the old method of making them directly from your Newsfeed or timeline is no longer available. Currently, you can only create a Facebook poll on specific platforms such as a Facebook Group, event pages, a Facebook story or through Messenger.

#1) Poll in your Facebook group

Facebook Groups are valuable tools for brands on the social media platform. They provide an opportunity to build a community and enhance customer engagement.

When it comes to organic reach, Facebook Business Page faces challenges, often struggling to reach more than 5% of its audience. However, Facebook Groups work differently.

The algorithm prioritizes Facebook group posts, ensuring they appear in users’ newsfeeds more frequently. This means you can achieve a much higher organic reach without having to pay for ads.

1.) Go to your Facebook group

On Facebook Newsfeed, Click on the Groups icon on the left side menu and choose the group for your poll. This can be done on a desktop or on a mobile device.

2.) Create post

Click on the “What’s on your mind” section.

Navigate to the “Create Post” section on the business Facebook page

Click on the three dots (…) to reveal additional choices and features, such as Create Polls.

Choose “Poll” from the list, then start entering your options in the “Write something” section.

3.) Publish the Facebook Poll

After filling out the options, click on “Poll options” to determine if people in the Facebook group can add to the options or choose multiple options.

When you are done click “Post”.

#2) Facebook story polls

Creating a poll is an incredibly valuable (and enjoyable!) method to engage with your audience, especially considering the vast number of Facebook users—250 million people—who actively use Stories on a daily basis.

Given its prominent placement on users’ News Feeds, utilizing polls becomes even more advantageous.

Now, let’s explore how to create a Facebook story with poll questions, and make the most of this opportunity.

1.) Open the Facebook app on your smartphone

2.) Click on create story on your Newsfeed Facebook page.

3.) Create a Facebook Story poll

You have the option to select a color gradient background or upload a photo from your camera roll.

Once you have customized your poll, simply tap the “Share Now” button to make it live.

When your followers participate in the poll, they will see how many votes each option in the poll created.

However, it’s important to note that only you have access to the specific vote counts for each poll option and the individual voting details.

#3.) How to make a poll in Facebook Messenger

Although posting polls directly on your News Feed is no longer possible, Facebook has introduced the feature Facebook Messenger Polls to group chats in Messenger for personal accounts.

We can hope that this functionality will be extended to chats for Facebook business pages in the future. It would be a fantastic method to conduct prompt customer satisfaction surveys of group members.

Let’s now explore how to create polls in Messenger group chats.

1.) Create a group chat or open an existing one

2.) Click on the “+” sign on the bottom.

A new window will pop up.

4.) Add your options, and click on “Create Poll”

#4) Facebook poll on the Event page

Event Page Facebook Polls offer a powerful tool for brands organizing both in-person and virtual events.

These polls enable you to gather valuable input from attendees on various aspects, such as:

• Determining the most suitable location, date, or time that accommodates everyone’s preferences.
• Collect feedback on how the event unfolded.
• Identifying the preferred catering options by allowing people to vote on specific choices.
• Conducting polls to decide on the event itinerary by involving participants in the decision-making process.

By leveraging Event Page Facebook Polls, brands can effectively engage with event attendees, ensure their preferences are considered, and enhance the overall event experience.

1.) Go to the event

Log into your Facebook account and look for the “Events” option on the left-hand side of the screen. If you don’t see the event icon, click on the expand button (usually represented by three horizontal lines) and scroll down until you find it.

If you are specifically looking for events created by a Facebook Business Pages, you can directly navigate to the events tab on your page.

2.) Create a post

After selecting the event you want, click on “Add a Post”

3.) Create a Poll

Click on the Poll icon which will redirect you to the “Create a Post” screen.

Input the question and options, to add extra options click on the “+Add option” button.

Use “Poll options” to determine if people can add their own answer or choose multiple answers.

4.) When you are done, click on “Post”.

#5) Facebook video Polls

When it comes to adding video content to your marketing strategy, tapping into Facebook’s massive user base of 500 million daily video viewers is a smart move.

However, the challenge lies in engaging your audience once the video is posted. That’s where video polls come in.

Video polls provide a simple and effective method to personalize the viewer’s experience and encourage active engagement rather than passive content consumption.

In the following guide, we will walk you through the process of how to create a poll with video integration, to make your content more interactive and captivating for your group members.

1.) Upload a video

Firstly, upload a video to your Facebook page, if needed, go to the Creator Studio to edit a video you have already posted.

2.) Click on “Edit post”

This will open a new window where you can edit the title, caption and tags of your video.

3.) To create a poll Click on the “Polls” option

On the right side of the window, you will find the “Poll” section.

Select it and click on “Create a Poll”.

4.) Fill out the question

Within the pop-up, you’ll notice your video on the left-hand side along with a slider. You can use this slider to select the exact moment in your video where you want the poll to be displayed.

On the right-hand side, you’ll find fields to enter your question and more than one answer. Initially, there are two options available, but you can expand it by clicking the “+Add another option” button to include up to six answer choices.

5.) Configure poll settings

Continue scrolling down to access the finalization of your poll settings. Here, you can specify various details, including the timing of when you want the poll to appear, when the poll ends, and when you wish to publish the poll results.

6.) Save Facebook video poll

Once you are satisfied with your Facebook video poll, simply click on the “Save” button to initiate the collection of results.

Is there a poll for Instagram stories?

Instagram also offers the option to create polls. You can get more engagement from your audience and gather their opinions by adding interactive poll stickers to your Instagram.

The poll feature allows you to ask a question and provide two response options for your viewers to choose from. This interactive element encourages engagement and provides valuable insights into your audience’s preferences and interests.

Creating a poll on Instagram is quick and easy:

1. Open the Instagram app and tap on your profile picture at the top-left corner of the screen to access your Stories.
2. Take a photo or video, or choose one from your camera roll by swiping up.
3. Once you have your image or video selected, tap on the sticker icon at the top-right corner of the screen. It looks like a square smiley face.
4. Scroll through the available stickers and select the “Poll” sticker.
5. Type in your poll question in the provided field. By default, the poll will have two response options (“Yes” and “No”), but you can customize them to fit your question.
6. Position the poll sticker wherever you want on your story and customize its appearance if desired.
7. Tap “Your Story” to publish your story with the poll.

Grow your Facebook business page with polls

Discover how to leverage a poll on Facebook to expand your community and drive more sales with these powerful tactics.

Diversify Your Polls

Don’t limit yourself to plain text polls. Facebook offers exciting features that allow you to add images and GIFs to create a poll that’s visually engaging.

Use these options creatively to showcase your brand personality and encourage higher engagement from your audience.

Ask the Right Questions

Polls are an ideal way to initiate discussions within your community and conduct valuable market research.

Craft thought-provoking questions related to your industry, such as measuring the effectiveness of content marketing or identifying common challenges.

Gather data from these polls and shape your content calendar, inspire new offers, to help you generate high engagement.

Gather Audience Feedback

If you’re hosting a free training session in your private Facebook Group, leverage polls to gather feedback on how well your audience received the content.

Instead of relying on guesswork, directly ask them if they found the training actionable and easy to understand. The feedback from the polls created will enable you to refine and improve your content accordingly.

Understand Your Audience

Facebook polls provide an opportunity to dig deeper into your audience’s preferences and interests beyond basic demographics.

Create a poll to explore their color preferences, favorite influencers, online and offline hangout spots, core values, and the significant goals they’re striving for.

Gathering this meaningful information will make your brand more relatable and enable targeted marketing.

Add a Touch of Controversy

Inject some engagement by creating a poll on Facebook around controversial topics or differing perspectives within your industry.

For instance, if you collaborate with freelancers, spark a discussion by asking whether platforms like Upwork and Fiverr are valuable for landing clients.

Controversial topics tend to generate strong opinions and ignite lively debates, leading to more likes, comments, and increased visibility due to the algorithm.

How can your business benefit from Facebook polls

Still unsure about the power of creating polls for your business?

Let’s explore how you can enhance audience engagement, increase brand awareness, and even help you sell products before they’re officially launched if you create a poll.

1.) Boost Engagement and Brand Awareness

According to AdWeek, consumer engagement with brands on Facebook can be unpredictable. However, polls offer a simple way to encourage your community to interact with your content and build a stronger relationship with your fans.

With options to like, comment, and share, polls provide signals to the algorithm, leading to increased visibility among users. Plus, if you create a poll you can break the monotony of scrolling and allow users to quickly and easily share their opinions.

2.) Determine What to Create Next

The key to a successful online business is delivering what your audience wants. While keyword and market research are valuable, once you have a community, it’s best to go directly to the source. Use polls to ask your followers what they would like to see next.

Whether it’s topic ideas for your next blog post, YouTube video, or online course, or even deciding on the color for your new t-shirt designs, polls enable you to cater to your audience’s preferences.

3.) Generate Interest Before a Launch

Prior to your next product or service launch, leverage polls to tease your audience with sneak peeks. For instance, if you run a clothing company, share pictures of upcoming hoodies and ask people to vote for their favorite style. Product feedback not only helps you gauge audience preferences, but it also builds anticipation for your launch, creating excitement among your followers.

4.) Discover Your Followers’ Opinions

Remember the days of conducting focus groups for marketing insights? With Facebook polls, you can achieve similar results in less time and at no cost.

Use polls to understand what your followers like about your brand, what improvements they suggest, and their overall opinions on your products or services.

Armed with this valuable information, you can speak their language, make necessary adjustments, and align your marketing messages with their desires and needs.

Conclusion

A Facebook Poll is an important tool for every brand. They provide immediate insight into your audience’s opinions, challenges, and the most effective ways to address their needs.

By asking the right poll questions, you can adapt your digital marketing strategy to align with the preferences of your followers, ultimately delivering a personalized and tailored experience that resonates with them.

So don’t overlook the potential of Facebook polls in growing your business. Embrace this dynamic feature to cultivate stronger relationships with your audience, boost engagement, and tailor your social media marketing strategy and efforts to meet their evolving needs.

Harness the power of Facebook polls to unlock valuable insights and propel your business pages forward in the ever-changing landscape of social media.

Frequently Asked Questions