To perfect your marketing process, and ensure it yields the results you’re looking for, you’ll want to read through this comprehensive guide as we’ve compiled some of the best tips and tricks for converting interest to action. Typically, your average marketing process will be made up of four different stages. These generally include strategic marketing […]
The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service. Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review […]
Definiton | Why are they important? | How to get them? | Product reviews are essential for any business that sells directly to customers since they can shape and influence consumer purchase decisions. This is especially true if you use an eCommerce store since customers won’t be able to physically get their hands on the […]
If you’re a business owner or in charge of a business’s marketing efforts, then it’s likely you’ve heard of review marketing. In case you haven’t, review marketing refers to the free marketing strategy that is collecting reviews and leveraging them for more brand exposure and, hopefully, sales. It isn’t as simple as just soliciting reviews […]
While there are many innovative and creative ways to market your business and products, many companies stick to the foundational principles of marketing to sell their goods. There are around seven generally agreed-upon marketing principles, though some would tell you that there are just four. Understanding what these principles are and how to use them […]
In a nutshell, the Streisand Effect is what happens when a brand attempts to keep information secret but ends up causing it to spread like wildfire instead. As you can imagine, this can be an incredibly embarrassing phenomenon for businesses and brands as it reveals their hidden intentions to the world in spectacular fashion. What […]
Reputation management is just as important as collecting and curating customer reviews for businesses since it can greatly impact how consumers perceive you. If you don’t have a handle on your online reputation, you’ll be open to criticism from customers and your sales will suffer as consumers won’t see you as a trustworthy brand. Why […]
Brand reputation is all about a company’s image. As soon as a business starts trading, it’s in the limelight. That means the way customers perceive the business becomes everything, and the management of brand reputation should be of the utmost importance to business owners. Brand reputation definition: what does it mean? Every business should aspire […]
Customer reviews are essential for business owners as they can be seen as a form of free marketing to develop a budding business. Whether the comments and reviews left are positive or negative is less critical than the number of reviews you collect. Why are customer reviews important for your business? It might seem illogical, […]
Deepening your understanding of Google My Business is an excellent idea if you want to maximize your SEO ranking, allowing easier to manage your online presence and interact with customers. This guide will take you through everything you need to know to optimize your GMB page. Google My Business Overview Google My Business, often shortened […]